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Give Your Sales Team a Fighting Chance
By Tom Marin With the incredible proliferation of brands in both the b2b and b2c markets, your sales people needs all of the help you can give them to get in the door and make a case for your products...
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Specializing Often Creates Stronger, Faster Growth
By Tom Marin Specializing is one of the most difficult strategic decisions you can make. Often a company’s need to consider this strategic change is driven by not achieving its objectives. Senior...
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Just How Social Are Your Social Media Efforts?
By Tom Marin While discussing the company’s financial outlook last week, Facebook CEO Mark Zuckerberg said, “Over the next five years, we expect four or five billion people to have smartphones. That is...
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How You Say It is as Important as What You Say
By Tom Marin Recently, authors and bloggers have been writing and reporting on the importance of establishing a “platform” for individuals and organizations. Michael Hyatt, chairman of Thomas Nelson...
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Three Tips for Putting a Marketing Strategy into Action
By Tom Marin Most organizations that find themselves on the move, growing and in the news, leverage tried-and-true strategic marketing practices. One of my more favorite case studies is Apple, Inc. For...
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Seeing Your Customers Through New Eyes
By Tom Marin If you see your organization only from its current context, you’ll never envision a new one. That’s because myopic thinking limits your ability to see the whole picture. The same holds...
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Stick to One Brand Strategy…or Else!
By Tom Marin Having spent 25+ years of developing and implementing brand-marketing campaigns, I have come to several conclusions regarding brand strategy. Today, not only do you need to have an...
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Three Keys to a Successful Website Marketing Program
By Tom Marin What does your company stand for? Throwing stuff at the wall and seeing what sticks doesn’t work anymore with websites. Cheap tricks—such as cute animations—don’t add much value, and...
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A Good Marketer Is Always Researching
By Tom Marin The Internet is awash with products and services that offer customers more choices than ever before. This has made the job of differentiating your products and services all the more...
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Marketing and that Strategy Thing
By Tom Marin Companies typically work every day to develop qualified leads, but many do not achieve the results they want. Not everyone is taking the time to put in place a proactive marketing...
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Extreme Marketing - What It Takes to Get Noticed
By Tom Marin In 1947, Chuck Yeager was the first pilot to break the sound barrier while flying an experimental rocket-powered airplane. It was a very big deal. Flash forward 65 years to the day, and we...
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Want to be Big? Think Small
By Tom Marin Today’s turbulent marketplace places a great deal of strain on most businesses, particularly those competing in a the business-to-business market. Fierce international competition coupled...
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Do You Have the Right Customer-Engagement Goal?
By Tom Marin For the longest time, business executives have been guided by their estimations and projections. This has been their number-one activity when setting a course for the following quarter, or...
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What’s Your Brand Worth?
By Tom Marin It’s a new world out there, scooter. Increasing the power of your brand to generate sales is the number-one business marketing challenge. What it takes is a change in thinking. Change can...
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Four Critical Steps that Build Successful Brands
By Tom Marin Integrated business branding is more about the whole than a particular part. By definition, branding is a holistic process that is used to build and expand a powerful business-to-business...
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Why Do Great Brands Take so Long to Build?
By Tom Marin There are many case studies to point to when considering what makes a great brand leader, but the auto industry comes to mind. For 50 years or more. Detroit autos and their brand marketing...
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The Printing Industry Once Again Misses the Point
By Tom Marin The print vs. digital debate raged in recent weeks between the Printing Industries of America (download its open letter) and the founders of Google. Michael Makin is PIA’s President and...
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Introducing “Appy Hour”
By Tom Marin A new term has emerged, “Appy Hour” reflecting the growing demand for apps that do things that people do every day but wouldn’t mind automating. Of course, developers are guessing at ideas...
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Two Musts for a New Strategy: Honesty and Courage
By Tom Marin Strategic insights can dramatically improve a company’s position and growth in its market. But a strategy is often difficult to launch successfully because it impacts so many aspects of an...
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Strategic Recommendations, They Are A Changing
A brand new survey conducted by Strata, a market and media research firm polled 100 advertising agency heads in the last quarter of 2012 asking them for their views on the digital media landscape. Not...
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